A year of always-on ads for Papelmanía
From seasonal gambles to 3.2× ROAS and record follower growth.
Performance marketing for nonprofits
Hello, I’m Andrés Clavier.
Hello, I’m Andrés Clavier.
And I love raising money for nonprofits.
I’ve spent six years running Meta and Google ads for charities and mission-driven brands — the creative, the tracking, and the reporting. Here’s my work, my background, and what I’ve written.
Six years
of nonprofit
ads
of nonprofit
ads
Work I can show you.
My wife and I run Papelmanía, a stationery brand in Lima. It’s my playground for strategies and formats — everything I propose to a client, I’ve tested here first. We’ve grown year over year for the last three years.
Papelmanía · Lima, Peru · 2025
Twelve months of always-on ads for a stationery brand.
I ran the whole paid media program — strategy, creative, landing pages, analytics. The brand went from seasonal ad bursts to steady year-round sales and its best year of audience growth.
Read the case study →3.2×Return on ad spend
449KPeople reached
+89%Instagram followers
Why I’m good at this
A rare combination.
Good fundraising ads need four things. Most people have one or two. I have all four.
No. 1
Creativity
I write the ads and direct the creative. I know how to tell a charity’s story so that people stop scrolling and care.
No. 2
Data savviness
I read the numbers every day — cost per donor, return on spend, lifetime value — and make decisions from them, not from hunches.
No. 3
Tech knowledge
Pixels, server-side tracking, landing pages, automations. I set them up myself and keep them working.
No. 4
Nonprofit experience
Years inside nonprofit agencies, and field work before that. I know how charities operate and what a board wants to see.
Background
Peru, 2019
Ethiopia
How I got here.
Peru, 2019EthiopiaI started in the field and moved into fundraising because I saw what funded programs can do — and what unfunded ones can’t.
Peru & Ethiopia
Field work
Solar energy access in Peru and water filtration in Ethiopia. This is where I saw what funding actually changes.
BuildGood
Fundraising agency
Nonprofit direct response: appeals, donor psychology, and my first paid campaigns for charities.
Yeeboo Digital · today
Performance Marketing Strategist
Paid campaigns across Meta and Google for national and international nonprofits — donor acquisition, always-on programs, and measurement.
Writing
Articles and case studies.
How I think about paid media for nonprofits, written from the work.
Case study
Article
Fundraising is not normal
Donations follow a power law, not a bell curve. That changes how you budget for acquisition.
Article
The 7 hats your paid media program needs to wear
You don’t need seven people. You do need seven skills.
Article
Why your nonprofit should never stop running ads
The case for always-on paid media, and what it costs to go dark.
Article
COVID proved what attention can do for charities
What the 2020 donor surge showed about attention, and what to do with that now.
Article
What makes a good social media ad?
How to reach people who have never heard of you.
Contact
Let’s talk.
If you’re raising money for a nonprofit, I’d like to hear about it. The call is free and there’s no pitch.