Paid Media for Nonprofits

Social media ads
that find your
next donors.

Let's work together so you can start getting new donors every single week.

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Issue Nº 01 Paid Media × Donor Acquisition Calgary, Canada

The Opportunity

Your CRM should be filling up with new names every week. Not just the same donors giving again.

Most charities in North America only run ads during big campaigns — year-end, Giving Tuesday, emergencies. They compete for the same attention at the same time as everyone else, talking to the same people who already know them. Very few are using ads to actually reach new audiences.

After five years of running social media ads, we've learned that there's a better way. Always-on campaigns that run year-round, finding new people, introducing your cause, and turning strangers into donors — cost-effectively and consistently.

That's what we build. A system where new donors show up in your CRM every week, and even more during campaign spikes.

Who's Behind This

Hi, I'm Andrés.

After years working inside agencies, I saw the same pattern: most of your fees go to paying for executives, project managers, interns, and a strategist who only partially understands social media advertising. The actual work gets spread thin.

I started Andres Clavier Studio to fix that. When you work with me, you work with one expert who manages your social media advertising end to end — strategy, creative, targeting, analytics, optimization. No layers. No handoffs. No wasted budget on overhead.

I believe social media advertising is the most powerful fundraising tool nonprofits have today. My job is to help you use it right.

How We Work

A clear path to new donors.

Month 1

Setup & Story

We dig into your data, audiences, and mission. Through a hands-on workshop, we shape the stories and creative that will connect with new people. By the end of month one, your campaigns are live.

Months 2–4

Validate the Funnel

We test, learn, and refine. The goal is to get your campaigns to at least break even on donor acquisition while growing your awareness and reach. Every dollar is accounted for.

Month 5+

Scale & Optimize

With a proven funnel in place, we scale winning creatives, test new stories, and continuously optimize — compounding your results month over month.

What We Do

Core Services

Paid Media
Strategy & Management

Thoughtful campaign management across Meta, Google, and programmatic — designed to keep your mission visible year-round, not just during campaign season.

New Donor
Acquisition

Reach-focused campaigns built to introduce your cause to people who haven't met you yet. Because your future best supporters are out there — they just need an invitation.

Attribution
& Data Infrastructure

Clear, honest measurement so you always know what's working. We set up the tracking, close the reporting gaps, and make sure your data tells the real story.

Digital Fundraising
Audits

A fresh, friendly look at your current digital efforts — what's thriving, what could be better, and a clear path forward grounded in evidence and possibility.

People are generous by nature. Your job isn't to convince them — it's to show up where they are.

Our Guiding Belief

A Partner,
Not a Vendor

We work alongside your team — learning your mission, understanding your community, and building strategy together. Full transparency, shared wins.

Guided by
Evidence

We lean on marketing science — reach curves, real data, proven principles — to make sure every dollar you invest is working as hard as your team does.

Always On,
Always Growing

Generosity doesn't follow a campaign calendar. We build evergreen systems that keep your mission visible all year, with smart surges when they matter most.